SEO lossis Kev Tshawb Fawb Kev Tshawb Fawb yog txheej txheem siv hauv kev tshaj tawm hauv web txhawm rau ua kom pom kev thiab kev nkag mus ntawm nplooj ntawv web txhawm rau txhawm rau nce qib siab hauv kev tshawb fawb cav thiab coj cov neeg tuaj saib ntau dua. Kev sau kab lus siv kev tshawb fawb cav kom zoo yuav tsum muaj txuj ci zoo los ua kom cov kab lus nthuav thiab nyeem tau yooj yim. Lub tswv yim tso cov kab lus thiab lo lus tseem ceeb hauv cov ntawv thiab suav nrog hyperlinks yuav ua rau cov neeg nyeem ntawm koj lub vev xaib nce ntxiv. Nyeem cov theem hauv qab no kom paub yuav sau cov ntawv li cas siv kev tshawb fawb cav kom zoo.
Kauj ruam
Kauj Ruam 1. Tsim kab lus
- Cov ntawv yuav tsum tau sau zoo, koom nrog thiab qhia. Cov ntawv yuav tsum nthuav qhia qhov kev xav tshiab ntawm cov ncauj lus tshwj xeeb. Nthuav nthuav qhib ntu nrog cov ntaub ntawv muaj txiaj ntsig yuav ua rau tib neeg xav kom nyeem cov kab lus. Kab lus yuav tsum muaj txiaj ntsig, lom zem, lossis muaj nuj nqis.
- Cov ntawv sau tau zoo nrog cov ntsiab lus zoo yuav ua rau lub vev xaib muaj neeg coob dua. Qhov no txhais tau tias ntau tus neeg nyeem yuav mus ntsib koj lub xaib. Qhov no ua rau tsab xov xwm zoo dua rau cov neeg lag luam (cov neeg uas txuas lawv lub vev xaib rau koj li) thiab nce qhov muaj feem uas cov tshaj tawm yuav xav tso kev tshaj tawm ntawm koj lub vev xaib.
- Google tshawb fawb tshuab muab qhov hnyav rau kab lus thiab cov npe blog. Tias yog vim li cas nws thiaj tseem ceeb kom suav cov kab lus lo lus tseem ceeb hauv cov npe kab lus ua ib feem tseem ceeb ntawm cov ntsiab lus SEO zoo.
Kauj Ruam 2. Ua cov npe kab lus tseem ceeb thiab cov ntsiab lus rau koj kab lus
Qhov no tseem ceeb kom koj tus tshaj tawm xov xwm tuaj yeem suav nrog nws hauv metadata hauv HTML code ntawm nplooj ntawv.
- Nyeem ntawv thiab Google qeb duas yuav pab tau zoo yog tias tsab xov xwm tau muab faib ua kab lus me (subheadings), vim tias cov neeg nyeem nyiam cov ntawv uas yooj yim nyeem. Nco ntsoov, neeg feem coob uas tshawb xyuas cov vev xaib hauv is taws nem tsuas yog nyeem nrawm. Tias yog vim li cas qhov muaj cov lus piav qhia ua rau lawv nyiam nyeem kab lus kom txog thaum kawg thiab nyob ntawm nplooj ntawv ntev dua.
- Cov ntsiab lus tseem ceeb thiab kab lus tseem ceeb yog cov lus lossis kab lus uas tib neeg siv los nrhiav cov ntaub ntawv hais txog lub ncauj lus koj tab tom sau txog. Piv txwv li, kab lus tseem ceeb rau kab lus hais txog kev txav mus los yog "ntim thiab txav mus" lossis "thauj lub tsheb thauj khoom," thaum cov lus tseem ceeb tuaj yeem "txav mus," "hloov chaw," lossis "hloov chaw."
- Cov kab lus tseem ceeb thiab cov lus tau sau tseg los ntawm "kab laug sab," uas yog cov ntawv sau uas tshawb fawb tshuab xa mus rau txhua lub vev xaib hauv is taws nem. Cov kab laug sab no "tshawb" txhua nplooj ntawv thiab lub vev xaib thiab tom qab ntawd tshuaj xyuas cov ntsiab lus thiab qhov zoo ntawm nplooj ntawv ntawd cov ntsiab lus. Ib txoj hauv kev yog sau txhua lo lus tseem ceeb thiab kab lus tseem ceeb los txiav txim siab lub ntsiab lus ntawm nplooj ntawv web. Ib qho ntxiv lawv kuj tseem tshawb xyuas ntau npaum li cas txhua lo lus tseem ceeb lossis kab lus tau siv, seb nplooj ntawv puas siv tau raws qhov grammatically, thiab hom kev nkag mus sab hauv thiab sab nraud hyperlinks zoo li cas. Hyperlinks yog txuas rau lwm nplooj ntawv uas cuam tshuam nrog koj lub vev xaib.
Kauj Ruam 3. Sau ib tsab xov xwm
- Xyuas kom tseeb tias cov qauv kab lus ntawm kab lus raug lawm yam tsis muaj kev sau yuam kev.
- Muab lub npe rau kab lus.
- Qhib kab lus rau hauv kab lus luv luv nrog cov ntawv sau.
- Siv cov ntsiab lus tseem ceeb tshaj plaws thiab cov kab lus tseem ceeb thaum ntxov li sai tau, xws li hauv kab lus thawj zaug, thiab hauv kab lus thawj.
- Tsis txhob siv lo lus tseem ceeb lossis kab lus tseem ceeb. Tshaj tawm cov lus no thoob plaws hauv kab lus ntawm kab lus kom nws tuaj yeem nyeem tau zoo ib yam nkaus. Qhov pom zoo lo lus tseem ceeb yog 1-3% ntawm tag nrho cov ntawv [xav tau cov ntaub ntawv].
- Suav nrog cov lus tseem ceeb thiab cov kab lus tseem ceeb hauv cov npe thiab cov npe.
- Yog tias cov ntsiab lus lossis kab lus tseem ceeb haum rau hauv kab lus tshwj xeeb, ua siab tawv lossis rov ua cov lus thiab kab lus.
- Yog tias muaj ntau lo lus tseem ceeb hauv cov ntsiab lus, Google tshawb fawb lub cav yuav txiav txim siab cov ntsiab lus no ua tiav cov kab lus. Tsis txhob ua yuam kev yooj yim thiab sau ntau lo lus tseem ceeb hauv 155-200 lo lus.
- Yog tias lub npe ntawm kab lus muaj cov kab lus lo lus tseem ceeb, thawj kab lus ntawm kab lus yuav tsum muaj lo lus tseem ceeb. Txhawm rau zam kev rov ua dua, sim pib kab lus nrog lo lus nug. Txij li lo lus tseem ceeb tau raug ntxig rau hauv kab lus, txhua yam koj yuav tsum ua yog BOLEN lo lus. Qhov no yuav hais txog lo lus tseem ceeb thiab muaj kev cuam tshuam loj rau Google lub algorithm thaum nws ntsuas kab lus.
- Ib yam li hauv kab lus thawj, lo lus tseem ceeb yuav tsum tau suav nrog kab lus kawg los hais txog nws ntau dua.
Kauj Ruam 4. Ntxig hyperlinks hauv kab lus
Hyperlinks yog txuas rau lwm nplooj ntawv web uas cuam tshuam nrog cov ncauj lus ntawm koj lub xaib. Koj tuaj yeem hais lo lus lossis kab lus thiab ntxiv lub vev xaib koj xav txuas rau. Ua kom ntseeg tau tias txhua qhov txuas mus rau cov vev xaib zoo uas muab cov ntaub ntawv kom meej thiab yooj yim hauv kev taw qhia
Kauj Ruam 5. Tsim txuas rau koj cov kab lus
- Txawm hais tias koj tau sau kab lus zoo, nws yuav tsum tau nyeem los ntawm ntau. Txoj kev yog yooj yim. Tsuas yog qhia qhov txuas rau koj tsab xov xwm tshiab, hauv Facebook, Twitter lossis Tumblr thiab txhawb kom koj cov phooj ywg los qhia qhov txuas dua.
- Kev hloov pauv cov ntsiab lus rau hauv cov kab ntawv sib txuas tau nyem nyem ua rau Google tshawb pom cov ntsiab lus ntawd ntau dua. Ua cov kev hloov pauv no thaum pib thiab xaus ntawm txhua kab lus, uas yog lo lus tseem ceeb muaj ntau tshaj plaws.
