Upsell yuav ua rau koj txoj kev lag luam muaj txiaj ntsig ntau dua thiab ua rau koj cov neeg siv khoom txaus siab dua. Cov neeg muag khoom zoo tuaj yeem ntxiv tus nqi los ntawm kev muag khoom ntau dua li cov neeg siv khoom xav tau, suav nrog nce kev yuav khoom, ua rau txhua tus nyiam. Muaj ntau txoj hauv kev tsis zoo rau cov neeg muag khoom vim tias ua yuam kev thaum ntsib cov neeg muaj peev xwm. Kev kawm nce qib yog ib qho txuj ci tseem ceeb uas koj tuaj yeem kawm tau los ntawm kev nce mus rau txhua qhov muag muag, siv ntau yam txuj ci kev muag khoom, thiab yog lub hauv paus ntawm kev rov ua lag luam.
Kauj ruam
Txoj Kev 1 ntawm 3: Ua Kev Muag Khoom Ntse
Kauj Ruam 1. Ua kom paub cov khoom zoo
Qhov koj paub koj cov khoom ntau dua, koj yuav paub ntau npaum li cas cov khoom sib txawv tuaj yeem ntxiv tus nqi thiab yooj yim rau cov khoom lag luam uas cov neeg siv yuav, suav nrog muab lwm txoj hauv kev. Cov neeg siv khoom xav yuav los ntawm cov neeg uas paub tiag tias lawv muag dab tsi. Koj lub hom phiaj ua tus muag khoom yog qhia rau cov neeg siv khoom paub tias lawv tuaj yeem yooj yim ua cov khoom uas lawv xav tau zoo dua, uas txhais tau tias koj yuav tsum paub cov khoom hauv thiab tawm. Ua koj li PR rau kev muag khoom.
Yog tias koj ua haujlwm hauv lub khw muag ntawv nrog xaiv ntau ntawm cov phau ntawv npau suav, koj yuav tsum nyeem cov phau ntawv paub zoo ntawm hom uas koj xav muag. Yog tias koj xav tias Gandalf yog tus ua tau zoo tshaj plaws hauv Goblet of Fire koj yuav tsis yog tus neeg xav tau phau ntawv npau suav zoo
Kauj Ruam 2. Nyeem koj cov neeg siv khoom
Cov neeg muag khoom zoo tuaj yeem nyeem cov neeg siv khoom sai thiab hloov kho lawv cov txheej txheem kev muag khoom rau tus neeg ntawd. Txawm hais tias koj nyob hauv khw muag khoom lossis muag khoom, cov neeg muag khoom yuav tsum cia cov neeg siv khoom siab nyiam tsav kev muag khoom. Nyeem koj cov neeg siv khoom.
- Hauv cov khw muag khoom, sim thiab sib txawv ntawm cov neeg siv khoom uas tsuas pom thiab tsis yuav khoom thiab cov uas xav yuav tiag. Yog tias tus neeg siv khoom zoo li saib ib puag ncig yam tsis muaj teeb meem, hu rau thiab nug seb koj puas tuaj yeem pab tau. Ua tib zoo mloog ua ntej sim ua kom muag lawv nrog cov khoom kim thiab cov yam ntxwv. Yog tias cov neeg siv khoom nquag, pib xav txog cov tswv yim muag khoom raws li lawv cov kev yuav khoom thiab kev nyiam.
- Yog tias koj muag lag luam wholesale, sim thiab tau txais yam uas tus neeg siv khoom xav tau los ntawm kev nug ntau cov lus nug. Vim li cas tus neeg siv khoom no thiaj li tau khob khob ntau heev? Koj tuaj yeem muab dab tsi ntxiv los ua kom yooj yim dua thiab xis nyob?
Kauj Ruam 3. Tsim kev sib cuag thawj zaug
Tham nrog cov neeg siv khoom thiab sib tham zoo, tos txais lawv, thiab ua rau koj tus kheej muaj lus nug thiab kev pab. Tshawb nrhiav seb tus neeg siv khoom xav tau dab tsi thiab siv qhov ntawd los pib txheej txheem kev muag khoom.
Yog tias koj lub khw muag khoom cov neeg siv khoom tau tshawb fawb nrog kev txaus siab txog Phau Ntawv Keeb Kwm ntawm Narnia, pib koj kev sib cuag los ntawm kev qhuas lawv qhov kev nyiam: "Cov koob zoo - koj tau nyeem dab tsi?" Mloog lawv thiab muaj kev sib tham zoo ib yam yog tias cov neeg siv khoom xav tau. Qhia lawv txog lwm tshooj uas lawv yuav nyiam, zoo li Spiderwick Chronicles lossis Lord of the Rings
Kauj Ruam 4. Paub txog thaum thim rov qab yog qhov txheej txheem muag khoom tau zoo dua
Ib qho kev tsis txaus siab txog kev muag khoom muag yog qhov muag zoo heev. Nws tsis zoo los muab cov khoom uas zoo li muaj feem cuam tshuam, tab sis ua kom muag cov neeg siv khoom yam tsis kim uas tsis mloog lawv lub siab xav yuav ua rau cov neeg siv khoom poob siab.
- Yog tias koj mus rau Narnia cov neeg siv khoom thiab sim muag Steve Job phau ntawv keeb kwm, uas tam sim no muaj ntawm kev tshaj tawm thiab hauv Tshuag, qhov no yuav ua rau cov neeg siv khoom tsis meej pem thiab tub nkeeg vim pom tseeb qhov no tsuas yog nce muag. Cov neeg muas zaub tsis ruam.
- Muab cov noob ntawm kev muag khoom los ntawm kev muab lwm yam kev xaiv yuav khoom thiab cia cov neeg siv khoom txiav txim siab. Ua koj cov lus qhia thiab kom tau txais txiaj ntsig ntawm cov neeg siv khoom, tsis yog txiaj ntsig ntawm koj lub khw.
Kauj Ruam 5. Cia tus neeg siv khoom xaiv qhov twg kom mus txog
Tus nqi ntawm yam khoom koj tab tom sim muag tsis tas yuav muab ua ntej ua ntej. Txuas cov kev xaiv tsim nyog tshaj plaws rau cov neeg siv khoom xav tau thiab cia lawv txiav txim siab tus nqi ntawm lawv tus kheej.
Feem ntau, ntau tus neeg muag khoom tsis kam muab tswv yim rau cov neeg siv khoom uas tau coj ntau yam khoom, ntshai tias daim nqi yuav ua rau cov neeg siv khoom txaus ntshai. Tsis yog koj teeb meem. Ua siab ncaj thiab muab cov neeg siv khoom xaiv qhov muaj txiaj ntsig tshaj plaws, cia lawv xaiv
Txoj Kev 2 ntawm 3: Kev Xaiv Upsell
Kauj Ruam 1. Txhim kho cov khoom siv ntxiv
Kev tshaj tawm ntau tshaj plaws yog muab cov khoom ntxiv ntsig txog cov khoom uas cov neeg siv khoom twb tau yuav lawm. Yog tias tus neeg yuav khoom thawj phau ntawv ntawm Narnia, thov yuav ob phau ntawv ib zaug: "Thaum koj ua tiav nws, ntseeg kuv, koj yuav xav nyeem phau ntawv tom ntej tam sim!" Koj tseem tuaj yeem muab cov khoom xws li bookmarks, lossis lwm yam.
- Xav txog yam koj xav tau yog tias koj yog tus neeg siv khoom ntawd - yog tias koj yuav lub koob yees duab, koj xav yuav lub roj teeb ntxiv, nqa lub hnab, ntxiv daim npav flash thiab nyeem daim npav kom koj tuaj yeem xa koj cov duab mus rau koj lub computer, txhua yam koj xav tau los ua qhov kev paub zoo tshaj plaws nws tuaj yeem ua nrog cov khoom ntawd.
- Hauv khw muag khoom, nrhiav ib yam dab tsi txog tus neeg siv khoom lag luam thiab muab cov khoom lag luam cuam tshuam nrog. Hais txog tus neeg yuav khoom kom yooj yim dua thiab muab kev xaiv rau lawv kom tau txais yam koj xav tau los ntawm ib qho, koj qhov chaw.
Kauj ruam 2. Upsell nta
Tsis yog txhua yam khoom muaj vaj huam sib luag, tshwj xeeb tshaj yog muag cov khoom kim, zoo rau kev coj cov neeg siv khoom los ntawm cov yam ntxwv sib txawv, kos rau ntawm qhov zoo ntawm cov khoom kim tshaj plaws. Txawm nrog phau ntawv, koj yuav txiav txim siab muag Narnia tus yuav khoom ua tiav cov phau ntawv, nrog cov duab ntxaws thiab daim duab qhia chaw hauv lub thawv zoo.
- Ua kom yooj yim rau cov neeg siv khoom. Yog tias koj tab tom sim muag lub khoos phis tawj rau cov tub ntxhais kawm, feem ntau lawv txaus siab rau lub khoos phis tawj uas muaj daim npav video zoo, ruaj thiab hnyav, thiab muaj kev lees paub. Lub khoos phis tawj kim nrog RAM siab tsis yog qhov kev xaiv zoo, txawm tias koj xav tias nws zoo dua vim tias cov neeg siv khoom tsuas xav tau lub khoos phis tawj.
- Hauv qhov chaw muag khoom lag luam, koj yuav tsum txiav txim siab qhov kev txiav txim sib txawv uas yuav muab rau cov neeg siv khoom ib yam ntawm tus nqi zoo dua. Cov khoom lag luam feem ntau muaj qhov kom zoo dua, yog li nws yog lub tswv yim zoo los kos tus nqi kom tau txiaj ntsig ntev los ntawm kev yuav ntau tam sim no es tsis txhob yuav me ntsis ntawm ib lub sijhawm.
Kauj Ruam 3. Txhim kho qhov zoo
Qhov sib txawv ntawm phau ntawv Narnia zoo ib yam thiab phau ntawv nyuaj uas yog 3 zaug kim dua? Nws yog tib zaj dab neeg tsis yog nws? Qhov no feem ntau yog teeb meem ntawm cov yam ntxwv, thiab ntau dua qhov teeb meem ntawm lub meej mom. Kev muag khoom zoo txhais tau tias muag cov kav ntev, zoo, thiab cov yam ntxwv:
Nov yog phau ntawv uas koj yuav tso siab rau, tej zaum yuav rov nyeem dua. Daim ntawv tuaj yeem rhuav, yog li nws pheej yig, thiab cov lus nyob ze thiab tsis meej pem. Kuv yuav mus rau qhov no. Cov duab qhia tau zoo heev, thiab lawv zoo heev lub txee.
Kauj Ruam 4. Ua tshwj xeeb hauv kev muab ntau txoj kev xaiv
Kos tsawg kawg tus nqi sib txawv rau cov neeg siv khoom los xaiv. Cov neeg yuav khoom yuav xaiv tus nqi muaj nqis dua. Tsis nkag siab txog cov yam ntxwv, lawv yuav xaiv qhov pheej yig tshaj. Yog tias koj tau piav qhia cov yam ntxwv, lawv yuav txiav txim siab lwm txoj hauv kev txij li lawv tau txais cov ntaub ntawv ntau ntxiv.
Qhia meej txog cov yam ntxwv, tsis yog tus nqi. Ua qhov ntxim nyiam tshaj plaws hauv kev sib pauv tsis yog hais txog tus nqi sib txawv
Kauj Ruam 5. Ua kom cov khoom muaj tiag
Hauv khw muag khoom, muab cov khoom tso rau hauv cov neeg siv khoom. Nqa cov khoom thiab muab rau cov neeg siv khoom, cia lawv hnov, saib thiab txaus siab thaum koj piav qhia nws cov yam ntxwv thiab cov txiaj ntsig ntawm kev yuav ntau dua. Thaum muaj qee yam ntawm tes, nws nyuaj rau lawv tawm mus yam tsis tau yuav ib yam dab tsi.
Hauv kev muag khoom hauv xov tooj, cais qhov sib txawv ntawm cov kev xaiv sib txawv kom yooj yim rau cov neeg siv khoom. Mloog lawv cov lus nug thiab sib txawv ntawm qib sib txawv zoo, muab cov lus qhia zoo rau lawv kom lawv tau txais kev pom zoo tshaj plaws. Cov lus piav qhia yuav ua rau muag
Txoj Kev 3 ntawm 3: Ua Kom Rov Ua Lag Luam
Kauj Ruam 1. Ua ib yam dab tsi rau tus neeg siv khoom
Lub sijhawm zoo tshaj plaws yog thaum cov neeg siv khoom rov qab los rau tom khw tsis yog yuav xwb, tab sis rau koj muag rau nws dua, tshwj xeeb. Ua txhua yam nws yuav siv los ua kom rov ua lag luam thiab tau txais cov neeg siv khoom mus sij hawm ntev yog qhov piv txwv zoo tshaj plaws ntawm kev muag khoom, tsis muaj teeb meem dab tsi koj muag. Yog tias cov neeg siv khoom xav tias koj ua dab tsi yog rau lawv, feem ntau lawv yuav rov qab los vim tias lawv zoo siab tau txais kev kho mob li ntawd.
Txoj hauv kev zoo tshaj plaws los thov cov neeg siv khoom, yog qhov xav tsis thoob muab lawv ntau txoj hauv kev, tab sis tsis yog qhov pheej yig tshaj. Tsis muaj ib yam kev ntseeg siab ntau dua li txo koj lub suab thiab tom qab ntawd hais tias, "Tej zaum kuv yuav tsum tsis txhob hais qhov no, tab sis hom khoom no yog txoj kev kim heev, txawv. Lwm yam kev xaiv muab rau koj tib yam thiab koj tsis tas yuav txi dab tsi. Kuv siv qhov no hauv tsev."
Kauj Ruam 2. Kwv yees cov lus nug
Cov neeg siv khoom feem ntau muaj cov lus teb tsis zoo rau lub tswv yim ntawm kev them nyiaj ntau dua. Txhawm rau kaw qhov muag, ua lub hauv paus los ua kom muag sai dua ua ntej lawv xav ntau dhau. Yog tias koj muag rau Narnia tus neeg yuav khoom LOTR phau ntawv, thov nqa cov khoom mus rau tus neeg khaws nyiaj tam sim ntawd.
Kauj Ruam 3. Ua kom ntseeg tau thiab muaj kev nkag siab
Qhov no yog qhov tseem ceeb tshaj plaws hauv txoj kev muag khoom. Qhov no yog qhov tseem ceeb heev uas koj tau lees paub qhov kawg ntawm cov neeg yuav khoom, ua rau nws xav tias nws yog lawv qhov kev txiav txim siab. Hais ib yam dab tsi zoo li, "Qhov kev xaiv zoo tshaj plaws, koj yuav nyiam nws. Rov qab sai thiab qhia kuv tias koj xav li cas txog nws!"
Ua rau koj tus kheej los ntawm kev muab koj daim npav lag luam thiab cov ntaub ntawv tiv toj yog li cov neeg siv khoom tuaj yeem tiv toj lawv ncaj qha, lossis tsawg kawg muab daim npav lag luam tuam txhab nrog koj lub npe sau rau tom qab. Cov xwm txheej zoo tshaj plaws, koj yuav tsim kev sib raug zoo nrog nws thiab yeej qhov muag
Kauj Ruam 4. Ua koj tus kheej
Nws yog ib qho lus dab neeg uas extroverts tau muag zoo dua li cov neeg muag khoom, nrog kev tshawb fawb qhia tias ob qho tib si tsis muaj txiaj ntsig zoo. Cov neeg muag khoom zoo tau hloov pauv, nrog lub peev xwm los hloov lawv tus yam ntxwv rau tus qauv uas cov neeg siv khoom xav tau. Sim siv cov neeg siv kev sib raug zoo raws li kev sib cuam tshuam tiag tiag, pib los ntawm koj qhov kev paub zoo hauv cov khoom, thiab kev nkag siab nrog cov neeg siv khoom.
Koj yuav tsum muaj kev txaus siab tiag tiag thiab mob siab rau kev yuav khoom ntawm cov neeg siv khoom. Nws tsis ua li cas rov ua qee qhov ntawm koj qhov kev sib tham muag khoom, tab sis zam kom tsis txhob tawm qhov kev xav tias koj tab tom nyeem ib tsab ntawv. Ua siab ncaj, ncaj ncees thiab koj yuav muaj peev xwm tshaj tawm
Lub tswv yim
- Thaum koj muab cov khoom rau tus neeg siv khoom, muab nws rau nws 2 yam khoom uas zoo sib xws, tab sis qhia qhov sib txawv vim li cas ib qho zoo dua li lwm qhov. Yog, koj - koj qhia rau tus neeg siv khoom paub yam twg koj xav tau. Lossis, yog tias koj tsis muaj qhov nyiam, sim twv seb tus twg yog tus neeg siv khoom xav tau thiab taw qhia qhov zoo ntawm cov khoom ntawd. Cov kev tshawb fawb qhia tias thaum tus neeg siv khoom lees paub ib yam khoom kom zoo dua lwm qhov, nws lossis nws yuav zoo siab nrog kev yuav khoom tom qab.
- Kev ua tiav kev muag khoom yog ib tus neeg siv khoom tsis nco qab. Tus neeg yuav khoom dhau los ua tus neeg siv khoom rau lub neej. Lub ntsiab lus yog "upsell" rau cov neeg siv khoom txaus siab, tsis yog txhawm rau nce muag. Nrhiav kev sib raug zoo mus ntev, yog li cov neeg siv khoom muaj ib tus neeg hauv khw uas tuaj yeem tawm tswv yim los ntawm ntau yam khoom thiab cov khoom muaj.
