Cov ntsiab lus tau siv hauv kev lag luam online txhawm rau tsim kev them nyiaj ib-nias (PPC) tshaj tawm, tsim cov lus piav qhia meta, thiab txhim kho kev tshawb fawb tshuab kom zoo (SEO). Kev txiav txim siab cov ntsiab lus nrov tshaj plaws tuaj yeem ua kom muaj txiaj ntsig zoo ntawm koj li kev lag luam online. Tshawb nrhiav yuav ua li cas thiaj nrhiav tau cov ntsiab lus tshawb fawb siv ntau yam pub dawb hauv internet raws cov haujlwm thiab cov xaib.
Kauj ruam
Txoj Kev 1 ntawm 4: Google Auto-Complete (Google Auto-Complete)
Kauj Ruam 1. Xaiv ob peb lub ncauj lus uas koj xav nrhiav cov ntsiab lus zoo tshaj
Txhawm rau pib ua kev tshawb fawb lo lus tseem ceeb, mus rau lub tshuab tshawb fawb nrov tshaj plaws, Google.
Kauj ruam 2. Mus rau Google.com
Ntaus cov ncauj lus uas koj tab tom nrhiav hauv kab tshawb nrhiav.
Kauj Ruam 3. Saib ntawm ntu ntu hauv qab hauv kab ntawv tshawb nrhiav, koj yuav pom cov lus tshawb fawb tshaj plaws
Tus lej ntawm cov ntsiab lus uas tshwm tuaj yeem yog los ntawm ob peb txog ntau dua 10, nyob ntawm lub ntsiab lus koj tab tom nrhiav.
- Nrhiav lo lus tseem ceeb "tseem ceeb". Cov ntsiab lus tseem ceeb yog cov ntsiab lus nrov tshaj plaws. Cov ntsiab lus tseem ceeb no yog ib qho yooj yim heev, thiab yog qhov kev sib tw kim tshaj plaws rau kev them nyiaj ib-nias tshaj tawm.
- Kuj nrhiav cov ntsiab lus ntev. Raws li lub npe qhia, cov ntsiab lus ntev muaj 3 txog 5 lo lus thiab kab lus. Tib neeg siv nws los tshawb nrhiav qee yam tshwj xeeb. Cov ntsiab lus no tsis tshua kim raws li kev them nyiaj ib-nias tshaj tawm, ua rau tsis muaj txiaj ntsig tshawb fawb, tab sis feem ntau yog lub hom phiaj kev lag luam zoo tshaj plaws.
Kauj Ruam 4. Sau ib qho Google AutoComplete cov ntsiab lus uas yuav cuam tshuam nrog koj lub xaib lossis khoom lag luam
Kauj Ruam 5. Tshem thawj lo lus tshawb fawb los ntawm Google tshawb fawb bar thiab sim dua nrog cov ncauj lus tshawb nrhiav tshiab
Txoj Kev 2 ntawm 4: Google Cov Qauv
Kauj Ruam 1. Mus rau Google.com/trends
Google Trends sau tag nrho cov ntaub ntawv hais txog kev tshawb fawb Google nrov tshaj plaws. Koj tuaj yeem siv ntau yam cuab yeej los nrhiav cov ntsiab lus nrov.
Kauj Ruam 2. Nrhiav cov ntsiab lus tseem ceeb uas nrov nrog Kev Tshawb Nrhiav Kub Google
Nrhiav ob kab lus no: "Tshawb nrhiav kev hloov pauv" thiab "Tshawb nrhiav kub." Ob leeg yog nyob rau sab laug sab saum toj ntawm qhov screen.
Koj yuav tsum tau nkag mus rau hauv koj tus lej Google kom muaj peev xwm nkag mus tau rau txhua tus yam ntxwv uas tau hais los saum no
Kauj Ruam 3. Nyem rau "Tshawb nrhiav kub" ua ntej
Kauj Ruam 4. Xaiv koj lub tebchaws nyob rau sab laug ntawm nplooj ntawv txhawm rau tsom mus rau koj lub tebchaws
Kauj Ruam 5. Nyeem cov npe ntawm cov ncauj lus tshawb fawb tshaj plaws hauv lub tebchaws xaiv
Cov npe muaj cov ntsiab lus nrov tshaj plaws hauv Google, uas feem ntau qhia txog cov ncauj lus tseem ceeb hauv kev coj noj coj ua, xov xwm nom tswv, thiab ntau ntxiv.
Kauj Ruam 6. Siv cov lus tshawb fawb no yog tias koj muaj cov ntsiab lus hauv online
Los ntawm kev tshuaj xyuas tas li cov ncauj lus saum toj kawg nkaus ntawm kev tshawb fawb cav, koj lub vev xaib yuav ib txwm muaj feem cuam tshuam.
Nco ntsoov tias siv cov ntsiab lus tseem ceeb hauv kev them nyiaj ib-nias (PPC) kev tshaj tawm yog qhov nyuaj heev. Txoj hauv kev zoo tshaj plaws los siv nws yog los muab cov ntsiab lus zoo uas hais txog cov ncauj lus sib tham. Siv cov ntsiab lus no hauv cov npe, cov npe me me, URLs, cov npe duab thiab kab lus los tsim cov backlinks uas Google yuav sau thiab siv los ua qeb koj lub vev xaib
Kauj Ruam 7. Rov qab mus rau Google.com/trends lub vev xaib
Lub sijhawm no nyem "Tshawb Pom."
Kauj Ruam 8. Ntaus nqe lus/kab lus uas tau sau los ntawm kev tshawb fawb nrog Google Auto-ua tiav lossis lwm txoj hauv kev
Nws nyob hauv ntu "Tshawb Nrhiav" ntawm nplooj ntawv sab laug.
Kauj Ruam 9. Nias "Enter" thiab nkag mus txog 4 lo lus tseem ceeb
Nyem "Ntxiv Lub Sijhawm" ntxiv lub sijhawm rau koj qhov kev tshawb fawb.
Kauj Ruam 10. Sib piv cov ntsiab lus siv kab kos thiab lwm cov ntaub ntawv muab los ntawm Google
Koj tuaj yeem tso npe cov ntsiab lus tseem ceeb nrog txoj kev no.
Kuj tseem muaj qhov chaw zoo sib xws rau lwm lub tshuab tshawb fawb, xws li search.aol.com/aol/trends, clues.yahoo.com thiab bing.com/toolbox/keywords. Thaum koj siv "Tshawb Pom" hauv Google Cov Qauv, koj tuaj yeem txhais nws siv nrog YouTube lossis lwm yam khoom lag luam hauv Google
Txoj Kev 3 ntawm 4: WordStream Cov Lus Qhia Cuab Yeej
Kauj Ruam 1. Txheeb cov ntsiab lus ntev siv WordStream cov cuab yeej tawm tswv yim pub dawb
Qhov kev pabcuam no tuaj yeem pab koj txiav txim siab cov nqe lus zoo tshaj plaws los siv.
Kauj ruam 2. Mus rau wordstream.com/keywords
Kauj Ruam 3. Nkag mus rau lo lus tseem ceeb kab lus koj xav tshuaj xyuas kom muaj koob meej
Nyem "Nkag mus."
Kauj Ruam 4. Ua tib zoo saib cov npe ntawm cov ntsiab lus uas zoo ib yam rau lo lus tseem ceeb uas koj nyuam qhuav nkag mus
Cov cuab yeej no tuaj yeem pab koj nrhiav cov ntsiab lus ntev thiab phiaj koj li kev lag luam kom ua tiav.
Kauj Ruam 5. Ua qhov kev tshawb fawb pub dawb txog li 30 lo lus tseem ceeb
Sau cov ntsiab lus ntev ntev los siv nrog them-ib-nias tshaj tawm thiab tshawb fawb tshuab kom zoo.
WordStream tshwj xeeb tshaj yog muaj txiaj ntsig zoo rau kev them nyiaj ib-nias tshaj tawm vim tias nws tso cai rau koj twv hauv cov lus tshawb fawb uas yuav siv tau los nrhiav thiab yuav khoom. Thaum koj tuaj yeem txheeb xyuas cov ntsiab lus nrov thiab cov ntsiab lus tshwj xeeb, cov nqi ntawm kev them nyiaj ib-nias kev lag luam tuaj yeem nce ntxiv
Txoj Kev 4 ntawm 4: Tshawb Xyuas Lub Vev Xaib
Kauj Ruam 1. Tham nrog lub vev xaib programmer kom paub seb lub vev xaib tshuaj xyuas qhov program twg koj lub vev xaib lag luam siv
- Yog tias koj siv WordPress, muaj cov cuab yeej ntsuas ntsuas siv los ntawm "Jetpack" program. Nkag siab tias yuav nkag mus li cas ntawm lub dashboard.
- Yog tias koj tseem tsis tau muaj lub vev xaib tshuaj xyuas qhov program txhawm rau txheeb xyuas lub vev xaib, pib tam sim no. Koj tuaj yeem tso npe rau tus lej Google Analytics pub dawb, tom qab ntawd teeb tsa cov cai ntawm koj lub vev xaib kom pib taug qab cov vev xaib hauv 24 teev.
Kauj Ruam 2. Nrhiav ntu hauv qhov kev tshuaj xyuas uas cuam tshuam nrog cov lus tshawb nrhiav
Feem ntau cov phiaj xwm yuav nthuav tawm cov npe ntawm cov lus tshawb fawb nrov tshaj plaws siv los cuag koj lub vev xaib.
Kauj Ruam 3. Sau cov npe ntawm cov ntsiab lus tseem ceeb yog li koj tuaj yeem txav mus rau kev koom nrog lawv rau hauv SEO thiab them nyiaj ib-nias kev lag luam
Thaum txhim kho koj li SEO los ntawm kev siv cov ntsiab lus tseem ceeb, koj kuj tseem yuav pom qhov txo qis lossis nce hauv qhov nyiam ntawm cov lus lossis kev tshawb fawb.
- Kev tshawb fawb txog cov ntsiab lus nrov hauv ntau yam haujlwm tuaj yeem hloov pauv ntawm ib lub lim tiam mus rau ib lub lim tiam. Thaum siv cov ntsiab lus kub ntsiab lus, tshaj tawm cov phiaj xwm kev lag luam, thiab siv cov ntsiab lus ntev hauv kev them nyiaj-ib-nias tshaj tawm, cov ntsiab lus tshawb fawb nyiam yuav hloov pauv.
- Yog tias cov ntsiab lus tshawb fawb uas tau teev tseg hauv ib cheeb tsam tshwj xeeb yog dav heev, koj tuaj yeem ua haujlwm tshwj xeeb ntxiv nrog qhov txiaj ntsig uas nyem kev sib tw rau lub sijhawm ntawd yuav muaj zog dua. Kev tsom mus rau lwm cov ntsiab lus lossis tsim cov ntsiab lus zoo tuaj yeem txhim kho kev tshawb fawb qeb duas.
