Thaum koj muaj lub vev xaib lag luam, koj txoj haujlwm tsis tiav. Tam sim no yog lub sijhawm los ua kom qhov chaw siab tshaj plaws los ntawm kev siv cov ntsiab lus tseem ceeb kom koj tuaj yeem nyiam cov neeg siv khoom ntau dua. Thaum nws yuav nyuaj thaum xub thawj, kev tshawb fawb lo lus tseem ceeb yog txheej txheem yooj yim. Pib los ntawm kev tshawb fawb cov ntsiab lus tseem ceeb rau koj kev lag luam. Tom ntej no, koj yuav tuaj yeem txiav txim siab cov ntsiab lus zoo. Thaum kawg, khaws cov lus tseem ceeb thiab ua haujlwm lub xaib kom ua tiav.
Kauj ruam
Ntu 1 ntawm 3: Kawm lo lus tseem ceeb
Kauj Ruam 1. Sau cov lus lossis kab lus uas piav qhia txog koj lub tuam txhab
Tam sim no koj tsis tas yuav tsim cov ntsiab lus ua ntej, tsuas yog cov ntsiab lus dav dav uas npog koj lub tuam txhab thiab/lossis cov khoom lag luam ntawm theem pib. Xav kom dav li sai tau thaum txiav txim siab tias lub tuam txhab sawv cev dab tsi. Koj tuaj yeem tshem tawm cov lus tsis tsim nyog tom qab.
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Nug cov lus nug zoo li no rau koj tus kheej, cov neeg ua haujlwm thiab/lossis cov neeg siv khoom:
- Lub tuam txhab lub zeem muag thiab lub hom phiaj yog dab tsi?
- Lub tuam txhab muab kev pabcuam dab tsi?
- Leej twg yog lub tuam txhab cov neeg siv khoom lag luam?
- Cov neeg siv khoom tau txais txiaj ntsig zoo ntawm koj lub tuam txhab li cas?
- Cov tuam txhab twg zoo tshaj rau koj?
- Piv txwv li, yog tias koj tshwj xeeb hauv kev lag luam, koj tuaj yeem siv ob peb nqe lus los ntawm kev lag luam sib txawv hauv pawg.
- Nkag mus rau qee lo lus tseem ceeb uas yog koj li kev pabcuam hauv tuam txhab. Piv txwv li, cov ntsiab lus ntawm cov kev pabcuam koj xav muab lossis xav tau uas koj xav ua kom tiav.
Kauj Ruam 2. Tsim cov npe ntawm cov neeg siv khoom xav tau
Los ntawm kev paub tias cov neeg tuaj ntsib xav tau dab tsi thaum lawv mus ntsib koj lub xaib, koj tuaj yeem tsim cov ntsiab lus uas phim cov neeg muaj peev xwm tab tom nrhiav.
Koj tseem tuaj yeem xaiv qhov kev tshawb fawb muaj peev xwm (xws li "yuav yees duab li cas") kom nkag siab nrog cov neeg siv khoom
Kauj Ruam 3. Ntxiv cov npe ntawm cov ntsiab lus tseem ceeb hauv txhua kab lus lossis kab lus
Ib zaug ntxiv, nyob rau theem no koj tsis tas yuav muaj qhov tseeb. Lub hom phiaj tseem ceeb yog sau ntau lo lus ntau li ntau tau hauv daim ntawv.
- Yog tias koj muaj teeb meem pib, sau lub npe ntawm txhua qhov khoom lag luam saum toj kawg nkaus, nrog rau kev piav qhia (piv txwv li, "nyiaj iPad Pro"). Koj tseem tuaj yeem siv daim ntawv thesaurus txhawm rau txheeb xyuas cov lus muaj feem cuam tshuam.
- Xav txog kev cuam tshuam nrog cov neeg siv khoom lossis cov neeg siv khoom yuav pab koj nrhiav cov lus sib tham.
- Tsis txhob hnov qab suav nrog ntau ntau thiab cov lus sib txawv ntawm koj cov ntsiab lus kom cov neeg siv khoom zoo dua tuaj ntsib koj.
Kauj Ruam 4. Sau qee cov ntsiab lus tseem ceeb hauv ib daim ntawv cais
Cov ntsiab lus tseem ceeb no yog cov lus lossis kab lus uas tsis cuam tshuam ncaj qha rau koj cov khoom lossis thaj chaw, tab sis yog cov khoom lag luam lossis kev tshawb nrhiav tom ntej.
- Cov chaw zoo li https://soovle.com/, https://trends.google.com/trends/, thiab https://neilpatel.com/ubersuggest/ tuaj yeem tsim cov ntsiab lus muaj peev xwm cuam tshuam nrog cov ntsiab lus tseem ceeb.
- Cov ntsiab lus no feem ntau hu ua cov ncauj lus tshwj xeeb. Ntawd yog, lo lus hloov kho cov ncauj lus uas tsis yog qhov tseem ceeb ntawm koj daim teb, tab sis tseem nyob hauv tib pawg.
- Piv txwv li, lo lus tseem ceeb tsom mus rau "khau kis las" muaj kev koom nrog meej nrog "khiav" lossis "pob zeb nce toj," thiab kab lus cuam tshuam tsawg yog "ua kom haum."
Kauj Ruam 5. Txheeb xyuas cov ntsiab lus sib tw
Yuav muaj, yog tias muaj cov neeg sib tw hauv koj daim teb, lawv twb tau ua tiav kev tshawb fawb lo lus tseem ceeb. Thaum koj yuav tsum muaj cov ntsiab lus tshwj xeeb, siv tib lo lus tseem ceeb thiab ntau lub ncauj lus tshwj xeeb raws li cov neeg sib tw kom ua tiav cov txheej txheem.
- Cov ntsiab lus sib tw tuaj yeem nkag nrog cov ntawv thov them nyiaj xws li KeywordSpy lossis SpyFu, ntxiv rau siv cov vev xaib dawb xws li
- Lwm qhov kev xaiv rau nrhiav cov neeg sib tw cov ntsiab lus yog nrhiav lawv hauv kev tshuaj xyuas uas lawv tau txais.
- Koj kuj tseem tuaj yeem ua cov txheej txheem thim rov qab los ntawm kev saib cov ntsiab lus uas tseem tsis tau siv los ntawm cov neeg sib tw thiab tom qab ntawd siv lawv.
Ntu 2 ntawm 3: Txheeb Xyuas Cov Lus Tseem Ceeb
Kauj Ruam 1. Tshem cov ntsiab lus tsis tseem ceeb
Qhov no suav nrog cov ntsiab lus uas nyuaj dhau los yog ntse rau koj cov neeg siv khoom, cov ntsiab lus uas tsis haum rau koj lub tuam txhab lossis cov khoom lag luam, thiab cov ntsiab lus uas koj twb tau siv lawm.
Kauj Ruam 2. Hla cov ntsiab lus nrog tus nqi siab-ib-nias
Yog tias koj cov peev nyiaj lag luam tsis loj, tsis txhob pib nrog cov ntsiab lus kim tshaj plaws.
Koj tuaj yeem pom lo lus tseem ceeb tus nqi-ib-nyem (CPC) los ntawm kev ntaus nws rau ntawm qhov chaw zoo li https://serps.com/tools/keyword-research/ thiab saib cov txiaj ntsig
Kauj Ruam 3. Nrhiav cov ntsiab lus sib tw uas koj tsis siv
Thaum koj saib koj cov neeg sib tw cov ntsiab lus, koj yuav pom qee qhov uas koj tsis tau siv. Txawm li cas los xij, siv cov ntsiab lus qib siab uas koj cov neeg sib tw tsis siv yuav muaj txiaj ntsig rau koj.
Kauj Ruam 4. Sau cov ntsiab lus tseem ceeb rau hauv cov cuab yeej ntsuas
Ib zaug ntxiv, siv lub xaib zoo li https://serps.com/tools/keyword-research/ rau cov kauj ruam no yuav ua rau cov txheej txheem yooj yim dua txawm hais tias koj tuaj yeem teeb tsa kev tshaj tawm hauv Google los siv AdWords Keyword Planner
Cov kauj ruam no pab koj txiav cov ntsiab lus uas tsis tau raws li rov qab los ntawm kev nqis peev (ROI) cov qauv
Kauj Ruam 5. Ntsuas cov ntsiab lus kawg
Ib yam uas yuav tsum nco ntsoov thaum lub sijhawm txheej txheem no yog qhov sib txawv ntawm cov ntsiab lus organic algorithm txhais lus thiab tib neeg txhais lus. Yog tias koj pom cov ntsiab lus tsis sib xws, txiav txim siab tshem lawv.
Hauv theem no, koj tseem tuaj yeem nug cov neeg ua haujlwm, cov kws tshaj lij kev lag luam, lossis cov neeg siv khoom lawv xav li cas txog koj daim ntawv teev npe. Qhov ntau tswv yim, qhov zoo dua
Kauj Ruam 6. Siv cov ntsiab lus
Qhov kev xeem zaum kawg los txiav txim siab tias lo lus tseem ceeb muaj feem cuam tshuam, dav, thiab/lossis siv tau yog siv nws ncaj qha.
Ua tib zoo saib xyuas qhov chaw thaum ntsuas. Yog tias cov vev xaib tau nce nrawm, nws txhais tau tias koj cov ntsiab lus tau ua tau zoo
Ntu 3 ntawm 3: Tswj Cov Lus Tseem Ceeb
Kauj Ruam 1. Hloov kho cov ntsiab lus kom phim cov neeg siv khoom
Ua nws txhua peb lub hlis kom paub tseeb tias cov ntsiab lus tseem muaj feem cuam tshuam.
Koj kuj tseem yuav pom tias cov ntsiab lus uas yav dhau los tsis ua haujlwm zoo yog tam sim no coj ntau tus neeg tuaj saib
Kauj Ruam 2. Xav txog cov neeg siv khoom tawm tswv yim
Los ntawm kev kawm cov ntawv tshaj tawm tshiab txog kev txaus siab ntawm cov neeg siv khoom, kev tshawb nrhiav dav dav, thiab cov khoom yuav khoom feem ntau, koj tuaj yeem paub cov ntsiab lus twg los ua ntej.
Txawm tias tshwj xeeb tshaj yog, los ntawm kev saib cov neeg siv khoom nyiam, koj tuaj yeem xaiv cov ntsiab lus tseem ceeb
Kauj Ruam 3. Ua kom tau nyiaj ntau tshaj CPC
Raws li cov vev xaib nce ntxiv, koj yuav xav siv cov ntsiab lus nrog CPCs siab dua. Yog tias yog, tej zaum koj yuav tsum sim nrog qee qhov yav dhau los hla dhau cov lus CPC siab.
Thaum pib, koj yuav tsum saib xyuas qhov ua tau zoo ntawm cov ntsiab lus no vim tias muaj kev pheej hmoo ntawm kev tsis tuaj yeem ua tiav qhov txiaj ntsig ROI
Kauj Ruam 4. Nrhiav koj tus kheej lub ntsiab lus tseem ceeb
Google hloov kho nquag. Qhov no txhais tau tias cov ntsiab lus uas yav dhau los tso koj lub xaib rau sab saum toj ntawm nplooj ntawv tshawb fawb tam sim no muaj neeg nyob los ntawm lwm cov thawv ntawv lossis kab lus.
